In today's hyper-competitive world, you marketing materials are more important that ever before. Not only do they separate you from the competition, great materials build your confidence!
A mentor once told me, "If you were a carpenter, you would always have your tool box with you at all times." So it is with your materials. Digital assets and downloads make delivery easy, so check to see if are all your materials up to date!
Then there are print materials that you will want to have. Perhaps you are meeting someone for the first time at an open house? Consider giving them something of value to take with them - more than just a printed flyer of the property. Think of something that they'll hold onto for reference.
The very act of giving something to someone is a relationship builder.
At the minimum, agents need:
-a pre-listing packet
-for sale by owner packets
Make a practice to update your collateral marketing at least once a year. When a hot prospect shows up, you'll be glad that you are ready!